Affiliate marketing now powers 10% of UK e-commerce sales, generating over £20 billion annually—but many brands are still missing out on its untapped potential. 

The performance marketing landscape is evolving rapidly. With the decline of third-party cookies, heavy reliance on platforms like Google, and growing demand for personalized experiences, the game is changing. 

To stay ahead, brands, publishers, and networks must adapt and innovate. That’s where the Trends Report 2025 comes in. Packed with insights from global industry leaders at PI LIVE and CreatorFest, the Trends Report 2025 breaks down today’s biggest challenges and offers practical strategies to thrive in 2025 and beyond. 

Whether you want to improve tracking, harness first-party data, build lasting influencer partnerships, or embrace the next wave of retail media, this guide has you covered with essential reading for anyone serious about driving growth in the next era of digital marketing. 

In this report, you’ll explore: 

• Inside Affiliate and Partner Marketing
  • Discover how shared accountability and first-party data are transforming tracking, measurement, and partnership models. 
• Unlocking Growth: Harnessing First-Party Data and Affiliate Marketing 
  • Learn how to build personalised experiences, nurture leads, and achieve sustainable growth using first-party data.
• More than a Tactic: Affiliate Amplifies Creator Value Beyond the Campaign
  • See how affiliate technology is reshaping influencer marketing into a long-term, results-driven channel.
• Beyond Boundaries: Retail Media’s Role in Shaping Tomorrow’s Commerce
  • Discover how Retail Media is no longer just about advertising within retail ecosystems—it’s evolving into a comprehensive growth enabler.