In facing a unique set of challenges and opportunities, EU Performance Marketing Leaders grapple with driving the best results. Staying ahead of emerging trends is crucial due to European marketing realities such as GDPR compliance, linguistic diversity, the inflation of living costs, and diverse publisher ecosystems.

For the year 2024, to assist you in pinpointing the most important industry trends for 2024 and finding effective responses, we've created a comprehensive guide.

The guide outlines five key developments for 2024, why they are important, and the action steps to take for your business:

• New partner types with great sales and profit potential
• New lead-generation solutions that can help you expand top-of-funnel
• How incrementality will guide more effective commissioning
• Why affiliate will be a core international expansion channel
• How performance influencer marketing can power faster growth